Logo, slogan unveiled for region

A new logo that will be used to promote Northwest Arkansas.
A new logo that will be used to promote Northwest Arkansas.

A new logo and a new slogan for Northwest Arkansas were unveiled today at a news conference in Springdale.

The slogan is "Great for business. Great for life." The logo consists of five arrows of different colors pointing upward.

"We are confident this regional branding effort will be important in helping convince others that Northwest Arkansas is a place that is great for business, great for life," said John Tyson, co-chairman of the Northwest Arkansas Council. The council is a nonprofit dedicated areas such as education and infrastructure.

The logo and slogan will be used by the five chambers of commerce operating in the area, from the Bentonville-Bella Vista Chamber of Commerce to the Fayetteville Chamber of Commerce, according to the news release.

"The new logo and tagline will position Northwest Arkansas as a destination for expanding companies and working professionals that value living and working in a growing region rich in urban amenities and natural outdoor beauty," the news release stated.

Correction: The original version of this story misstated which chambers of commerce were involved. The error has been corrected.

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