Mobile Apps Benefit Masses
WALMART TESTS NEW FEATURE
Posted: January 1, 2012 at 5:17 a.m.
Mobile phone applications are becoming more numerous and more benefi cial for consumers.
AT A GLANCE
MASS MERCHANT MOBILE APP
Retailers can use smartphone applications to help customers from checkin to checkout:
Pre-Store
Directions to the store, store hours Check in for points and offers Text to store pickup See average wait time at checkout Check what friends shopped recently
In-Store
Shopping list with suggested route map or item location Scan items for more information including price or product safety Special offers to go to other parts of the store Refill a pharmacy order Display bar code to pick up order
Check Out
Check out while shopping Apply all coupons Apply a gift card or other stored value card Have receipt emailed
SOURCE: AISLEBUYER
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