Craft-brewer Yuengling let market evolve to him

Posted: December 30, 2012 at 2:23 a.m.

Richard L. “Dick” Yuengling Jr., owner of D.G. Yuengling & Son Inc., holds a bottle of beer earlier this month at his brewery in Pottsville, Pa.

As a teenager stacking barrels after school at his family’s brewery in Pottsville, Richard L. “Dick” Yuengling Jr. was encouraged by plant workers to avoid a career in the family business. America’s taste for national brands such as Budweiser, Coors and Miller, they said, was going to put them all out of a job.

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Business, Pages 61 on 12/30/2012