Retailers tap e-mail to pull in customers

Stores find direct approach trumps Facebook,Twitter

Posted: December 24, 2012 at 4:39 a.m.

Even as retailers debate the efficacy of social-media marketing on Facebook and Twitter, they have no doubts about the power of a decades-old technology to drive sales. The killer app is called e-mail.

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Business, Pages 19 on 12/24/2012