Phone Books Forced To Evolve
NEW TECHNOLOGY PRESSURES INDUSTRY TO CROSS OVER INTO DIGITAL PLATFORM
Posted: October 23, 2011 at 5:46 a.m.
Fayetteville’s Ziplocal office closed Oct. 14, meaning one less phone book for area residents.
AT A GLANCE
TOP SEARCHES
The top five reasons people pick up a phone book are:
Restaurants
Physicians
Auto repair services
Auto parts
Pizza
SOURCE: AT&T
WEB WATCH
OPTING OUT
A clearinghouse website allows people to stop getting any phone book they no longer want to receive: yellowpagesoptout.com.
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Business, Pages 9 on 10/23/2011
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