NORTHWEST ARKANSAS — Companies Merge Into Vantage Point
Two Northwest Arkansas marketing agencies have merged to form Vantage Point Communications LLC, with offices on the third floor of East Square Plaza on the Fayetteville town square.
Services include marketing and brand strategy, media planning and buying, publicity and promotions, creative services, integrated Web marketing and social media solutions, editorial services and custom publishing.
Wallace Media Services, owned for six years by Susan Wallace, has served clients such as Arkansas Western Gas, Springwoods Behavioral Health, artist George Dombek and Opera in the Ozarks.
Wallace has more than 20 years experience in the field and previously worked for Blackwood Martin/CJRW as an account supervisor.
Vantage Point Communications was formed several years ago by AaronBleidt, founder and former publisher of CitiScapes Metro Monthly. He has led marketing, public relations and development campaigns and custom publishing projects in Northwest Arkansas, particularly in the nonprofit sector.
Supply Chains Take Novel Look
The Supply Chain Management Research Center at the University of Arkansas will take a philosophical approach at its 10th annual spring conference. “Global Supply Chains in an Ayn Rand World” explores the modern flow of business resources in light of societal issues.
Rand’s best-selling novels, The Fountainhead in 1943 and Atlas Shrugged in 1957, promoted the philosophical system she called objectivism.
The Russian-American’s writings emphasized individual rights and laissezfaire capitalism with a constitutionallylimited government.
Yaron Brook, president and executive director of the Ayn Rand Institute, kicks off the conference, explaining how U.S. policies, politics, trade barriers and logistics networks work to both limit, and advance, global free trade.
“The State of International Trade Competition and Regulation” will be addressed by Angela Hofmann, senior director of trade strategy for Walmart Global Sourcing. “Free Trade, Globalization and the Real Skinny Regarding NAFTA” will be followed by a panel of representatives from Procter & Gamble, Walmart, CHEP, and Nestle on “How to Grow in a Growing World.”
A panel discussing the Compliance, Safety, Accountability 2010 data includes representatives of Walmart, JB Hunt, ABF Freight System Inc., led by moderator John D. Ozment, professor and Oren Harris Chair of Transportation at the university.
The conference will be 7:15 a.m. to 4 p.m. March 17 at the Reynolds Center for Enterprise Development, 145 N. Buchanan Ave., Fayetteville.
The cost is $300 for one attendee per company, $250 each if two per company and $200 each if three or more.
Register at scmr.uark.edu/152.asp or (479) 575-7334.
The conference is presented by the Supply Chain Management Research Center, a research unit of the Walton College of Business, and the Ozark Roundtable of the Council of Supply Chain Management Professionals.
BUSINESS BRIEFS ARE RESTRICTED TO AREA BUSINESSES THAT HAVE RELOCATED, OPENED A NEW BRANCH, CHANGED OWNERS AND/OR HAVE BEEN HONORED BY AN INDEPENDENT ORGANIZATION. SEND ITEMS TO P.O. BOX 7, SPRINGDALE, AR 72765: OR E-MAIL: CSWANSON@ NWAONLINE.COM. INFORMATION MUST BE RECEIVED BY NOON WEDNESDAY PRIOR TO THE WEEK THE ITEM IS TO BE PUBLISHED.
Business, Pages 10 on 02/20/2011