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Bentonville firm finds its market niche

Collective Bias using social media to boost consumers, retailers online

Posted: December 18, 2011 at 4:04 a.m.

Arkansas Democrat-Gazette/RYAN MCGEENEY --12-15-11-- Kate Berg, center, president of Collective Bias, a social marketing company, chats with co-founder Amy Callahan, left, and CEO John Andrews Thursday afternoon at the company's Bentonville office.

The rapid growth and popularity of social media is proving to be a boon for a Bentonville company approaching its third year of operations.

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Business, Pages 67 on 12/18/2011

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