Why so white?
Americans demand ever brighter teeth in pursuit of that perfect smile.
Posted: March 9, 2010 at 2:59 a.m.
White. Whiter. Whitest. Wowie! Americans spend $1 billion a year, by some estimates, on everything from bleaching to veneers at the dentist’s office and on the drugstore’s aisle of do-it-yourself whitening products.
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Style, Pages 27 on 03/09/2010
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