Airbus, Boeing reap plane orders

Together 2 aircraft makers get $23 billion in contracts at show

An exhibitor opens the door of a Bombardier Q400 aircraft on display Thursday at the Farnborough International Airshow in Farnborough, England.
An exhibitor opens the door of a Bombardier Q400 aircraft on display Thursday at the Farnborough International Airshow in Farnborough, England.

— Airbus and Boeing won jetliner orders worth about $23 billion at this week’s Farnborough International Airshow, more than three times the number announced in Paris a year ago, prompting some executives to declare the global slump over.

Airbus won contracts with a list price of $13 billion, edging out Boeing orders worth $10 billion. The European company also announced $15 billion of pledges versus $4 billion at Boeing. In the regional market, Brazil’s Embraer trumped Bombardier,which failed to win new buyers for its CSeries.

Orders were dominated by the resurgent aircraft-leasing industry, with Steven Udvar-Hazy’s Air Lease Corp. acquiring 105 single-aisle planes and General Electric’s GECAS adding 100, both spreading orders across the two main manufacturers. Airbus, which leapfrogged Boeing as the largest jet manufacturer in 2003, lifted its order forecast for this year to more than 400 jets, and Boeing said it had raised internal targets.

“I’m surprised by the level of enthusiasm for sustainable recovery, given that we’re in the early stages of an economic decline that could goon for years,” said Howard Wheeldon, senior strategist BGC Partners in London. “The industry is saying we’re through this, we’re moving on - the light at the end of the tunnel is already here. That’s the sense you get.”

Brazil’s Embraer, officially known as Empresa Brasileira de Aeronautica, scooped 37 contracts worth $1.4 billion for its regional jets, the bulk of them from Flybe, Britain’s biggest domestic airline, together with pre-orders for an additional 34 planes valued at $1.3 billion.

Bombardier presented 23 firm orders valued at $1 billion for its business jetsand turboprops at the Farnborough event. It announced no regional jet contracts and failed to secure Qatar Airways Ltd. as a buyer for the CSeries, after the Persian Gulf carrier couldn’t reach terms with engine maker Pratt & Whitney.

The biggest single airline contract was from Dubaibased Emirates, which bought 12 Boeing 777-300ER long-haul planes valued at $3.25 billion. Persian Gulf rival Qatar also added two 777s.

“The world will start traveling again, there’s plenty of traffic for everyone,” said Emirates President Tim Clark, whose airline has ordered 90 A380 superjumbos in total.

Among Western carriers, American Airlines will buy 35 Boeing 737s, Aeroflot is adding 11 Airbus A330s and Virgin America signed a pledge for 40 A320s.

The airline industry will post a $2.5 billion profit in 2010, reversing two years of losses, the International Air Transport Association predicted last month, scrapping an earlier estimate for a $2.8 billion deficit.

The orders won by Boeingand Airbus this week eclipsed the 78 orders and pledges in Paris last year, while falling 82 short of the total for the last Farnborough show in 2008, which predated the credit crunch and recession, having been held two months before the collapse of Lehman Brothers Holdings.

Airbus Sales Chief John Leahy said the sales surge shows “the recession is definitely over,” while Tom Enders, the chief executive officer, said the show had been “good for the industry,” with more contracts signed than anticipated.

Airbus had previously targeted as many as 300 orders for 2010. Enders said the Toulouse, France-based company will achieve a production target of more than 20 A380 double-deckers and aims to sign up one more customer for the jet in 2010.

“The business will stay hot, because it’s a hot cycle,” Marlin Dailey, Boeing’s commercial sales chief, said. “Whether that will translate into orders is hard to say, but there’s definitely a lot of interest. On balance, we’ll see a growth trend over the next couple of years.” Information for this article was contributed by Susanna Ray, Rachel Layne and Howard Mustoe of Bloomberg News.

Business, Pages 25 on 07/23/2010

Upcoming Events