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Low-cost carriers turn to Web

Social networking helping improve customer service

Posted: October 19, 2009 at 3:51 a.m.

Public-relations coordinator Christi Day monitors Southwest Airlines’ social-networking sites at the company’s headquarters in Dallas earlier this month.

A Seattle woman posts on Twitter from an airport that JetBlue’s birthday present to her was forgetting to put her wheelchair on her flight. Seven minutes later, an airline official tweets back that the crew will work quickly to make things right.

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Business, Pages 23 on 10/19/2009

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