Kroger expands in-house items
Grocer uses recession to draw shoppers to store brands
Posted: October 8, 2009 at 4:18 a.m.
Gilberto Bancayan puts a lid on a “party pail” of Kroger brand ice cream at the Kroger Co. Springdale Ice Cream and Beverage plant in Cincinnati in August.
Ice cream swooshes out of metal nozzles and swirls into 38,000 “party pails” per day here, one of many ways Kroger Co. is using its large-scale manufacturing capability to feed growing demand for low-priced store brands.
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Business, Pages 25 on 10/08/2009
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