Do it for the polar bears!
Posted: November 25, 2009 at 4:32 a.m.
For marketers, climate guilt isn’t the easiest thing to sell. Part of the audience doesn’t have it and doesn’t want it; they think climate change is fake, fuzzy or too far in the future to care about. And another segment of the audience believes in climate change so fervently that they’re too paralyzed or resigned to respond to new messages.
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Editorial, Pages 16 on 11/25/2009
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