Lawsuits demand proof ads are true
Posted: November 22, 2009 at 6:29 a.m.
Companies that were once content to fight on television commercials are now choosing a different route — filing lawsuits and other formal grievances challenging their competitors’ claims. Longtime foes like Pantene and Dove, Science Diet and Iams, AT&T and Verizon Wireless, and Campbell Soup and Progresso have all wrestled over advertisements recently.
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Front Section, Pages 19 on 11/22/2009
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