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Merchants have high hopes for annual Frisco Festival

Posted: August 28, 2009 at 6:31 a.m.

An estimated 40,000 people will make their way in, through and around downtown Rogers during this weekend's Frisco Festival, which is enough to get merchants ' mouths watering for lots of sales. It's an easy assumption to make, but Main Street Rogers President Kerry Jensen warned it might be ill-advised. The payoff for businesses, he said, could come in the weeks after the festival.

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News, Pages 1, 4 on 08/28/2009

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