Retail marketing drive takes aim at recession

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Retail marketing drive takes aim at recession

Florida group comes to aid mall's tenants

By BY ELAINE WALKER MCCLATCHY NEWSPAPERS

Posted: August 14, 2009 at 4:17 a.m.

Credit: AP
Customers shop at Blush Boutique in Miami, one of the South Florida stores participating in the "i-am-antirecession.com" campaign.

At the King's Bay Shopping Center shoppers can't miss the giant lime green signs and the buttons on store clerks proclaiming "I-am-anti-recession.com" with a smiley face.

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Business, Pages 27, 28 on 08/14/2009

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