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RadioShack aims to rebrand itself 'The Shack,' focus on wireless products

Posted: August 5, 2009 at 4:55 a.m.

RadioShack is trying to turn up the volume on its image by turning off the "Radio" and calling itself "The Shack." Not to be confused with the Shaq who's famous in basketball circles, The Shack apparently is a nickname that employees, customers and investors have used for RadioShack.

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Business, Pages 21, 26 on 08/05/2009

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